The second Long weekend pursue three main objectives :

- Buid your Financial Plan

- Rool-out your Marketing Strategy

- Test and upgrade your Business Model

The course intends to develop and deepen the knowledge of the entrepreneurial marketing concept and of its implementation, particularly as far as SMEs and start-ups are concerned.

It focuses on the management of marketing mix and how to prepare a Marketing Plan.

At the end of the course participants will be in a position of using marketing techinques in preparing and managing a Marketing Plan.